Creative Strategist (m/w/d) - German Speaking

At FORMEL SKIN, part of the VOY family, were redefining how people access healthcare. Together, were building one of Europes leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europes leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, were building the future of digital healthcare—and were looking for exceptional people to join us on this journey.

As a Creative Strategist (m/f/d) at FORMEL SKIN, you will sit at the intersection of brand and performance marketing, driving creative strategy across our Meta acquisition channels. You will combine audience insights, performance data, and creative excellence to build a scalable testing engine that continuously improves marketing performance. Working closely with our Performance Marketing, Brand, Influencer, and Analytics teams, youll ensure every creative decision is backed by data and every campaign contributes to sustainable growth.

What Youll Do

Own the Meta Creative Testing Engine Build and run our creative testing roadmap: the hypotheses, the angles, the priorities. Design a rigorous sprint cycle — brief → produce → test → analyse → scale or kill, and systematically compound what works. Be the person who turns a weak hook rate into a new brief by Monday.

Turn Audience Insight into Creative Direction Mine reviews, Reddit threads, customer interviews, and community signals to build genuine audience understanding. Distil complex insight into a single, sharp idea. Define the problems, personas, and angles that make our creative resonate, and document them so the whole team levels up.

Partner on Influencer and UGC Content Work closely with the influencer team to ensure creator content is built for performance - translating data signals and audience insights into clear creative direction. Youre not running the influencer function, but you shape what 'good' looks like for paid amplification.

Manage Creative Production Build and manage our roster of designers, videographers, and creator partners. Set a high bar. Own quality control and delivery discipline.

Translate Data into Creative Decisions Be fluent in hook rate, thumb-stop rate, CTR, CPM, CAC, and ROAS, and use those metrics to make better creative, not just report on it. Every sprint should end with clearer priorities than it started with.

Drive Cross-Functional Impact Partner with Performance, Growth, Brand, and Analytics to align creative strategy with broader acquisition goals. Youre the connective tissue between 'what our brand stands for' and 'what actually converts on Meta.'

What Youll Bring

3-5+ years in performance creative or growth marketing with a strong Meta track record - youve built and run a testing engine, not just managed one

D2C background in health, beauty, wellness, nutrition, or subscription - you understand the customer journey and what drives conversion in these categories

Deep exp