International Commercial Marketing Lead

At Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - “Creating a future worth living. For patients. Worldwide. Every day.”—we work with purpose and compassion, supported by a global team of over 110,000 employees.

Within our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth.

Our values guide how we work:

We Care for our patients, each other, and our communities

We Connect across teams and borders to deliver excellence together

We Commit to doing things the right way— growing with purpose and leading kidney care with integrity and innovation

Goal of function: The International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation.

The team has 3 main areas of responsibility:

Overall CE brand positioning – defining the value story of our overall partnership capabilities beyond the pure product messaging

Market engagement – including launch excellence, ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countries

Marketing execution – the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countries

Your Responsibilities:

Develop segmentation and targeting strategies using customer insights and analytics

Optimize product mix to improve profitability across regions and customer segments

Use CRM data to track execution, measure impact, and drive commercial priorities

Create clinically credible and commercially effective customer-facing assets

Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels

Ensure messaging aligns with clinical evidence, product claims, and value propositions

Monitor campaign performance and implement continuous improvements

Lead and align global, regional, and country marketing teams

Promote best practice sharing and partner closely with regional sales leaders

Build, lead, and develop a high-performing global marketing team

Foster accountability, collaboration, innovation, and results-oriented execution

Lead the annual global marketing planning process with defined KPIs and priorities

Align local market plans with global strategy and ensure launch readiness

Track commercial performance and implement corrective actions when needed

Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework

Your Profile:

Bachelors or Masters degree in Business, M